THE MOST EVERYDAY LUXURY
Luxury brands pay attention to details that others skimp on. Since 1958, the popular German toothpaste brand AJONA has been paying attention to dental hygiene. The toothpaste, which costs less than two euros and is readily available to everyone, is truly the most everyday luxury. Luxury stands out everywhere and lasts forever. AJONA toothpaste stands out with its red color and solid shape.
2024
Photography
Non Commercial
Direction: Kim Seongje
Photography: Yoon Sunwoo